While traditional tracking methods primarily utilize embedded images, advancements in technology have paved the way for more sophisticated and less intrusive techniques. These alternatives, including web beacons, link tracking, and leveraging email headers, offer deeper insights into recipient behavior without compromising privacy. However, the efficacy of these methods can be affected by email clients that block tracking mechanisms and privacy regulations that demand explicit consent.
Lina Fontaine
25 March 2024
Exploring Email Tracking Techniques Beyond Embedded Images