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Increasing Email Open Rate with AWS SES-v2: Subject Line Preview Text
Louise Dubois
23 March 2024
Increasing Email Open Rate with AWS SES-v2: Subject Line Preview Text

Using AWS SES-v2 for email marketing tactics improves the capacity to interact with recipients directly from their inbox. Incorporating MIME types for preview text in addition to the subject line allows marketers to create eye-catching communications that promote increased open rates.

Using AWS SES-v2 Preview Text in Email Subject Lines with Golang
Lina Fontaine
22 March 2024
Using AWS SES-v2 Preview Text in Email Subject Lines with Golang

Adding preview text to the subject line of messages delivered through AWS SES-v2 improves email marketing campaigns' exposure and interaction. This approach maximizes open rates while offering a smooth user experience by utilizing the strengths of HTML/JavaScript for frontend display and Golang for backend coding.